Split rail fences are great for aesthetic value if you like the country look, but also for saving on costs if you want to delineate your property line without using enough wood to create something completely solid, since this is often far more expensive. Here’s how you can build a split rail fence.

Check Local Laws

The first thing you have to do is make sure that you can dig the holes needed to create a split rail fence (I remember this from my old days working in the yard with my father). You may need to go get permission to do this depending on where you live. One of the biggest potential issues with creating a split rail fence is that you could hit a pipe carrying water or even a sewage pipe. You might also hit cables for other things like electricity or Internet, cable TV, or anything else related.

Measure Everything Out

It’s often a good idea to measure out where the split rail fence is going to go ahead of time so you don’t have any surprises. You can do this by driving stakes into the ground and tying rope between them so you know where everything should go.

It’s also important to make sure that you don’t overstep the bounds of your property, so you may need to consult exactly where your property line is first.  You’ll also need to figure out how many rails you’ll need, and how many posts based on how much property you want to cover. Once you have the rope down, this will be easier to determine.

Get Everything You Need

You can usually buy the posts, rails and gate from a local store that specializes in this type of thing. Make sure you get enough based on your previous calculations because you don’t want to have to go back.

Install the Posts

You may need a special digging tool called an auger to get the holes for the posts deep enough. You usually need at least a few feet for each post. Once you get the post in the hole, use a rubber mallet to get it in the ground as securely as you can. Repeat this for every post where all of your stakes are.

Connect the Rails

Next, you’ll need to get your rails, and connect them using the notches in the wood posts. They should go right in a notch in one post, and then connect right to a notch in the next post. You may have to do this a few times per post based on how many railings you have. This will likely depend on the fence’s height.

5 Tips For How Restaurants Can Leverage Technology

Restaurants don’t just serve food, they provide customers with an experience. In order to have an edge over the competition, many restaurants are looking to technology to give them a boost.

Below are five ways in which technology can help grow your restaurant…

1. Online Ordering

According to the infographic below by NetWaiter: Online Ordering for Restaurants, 95% of customers who order online will return to order again (either online or in-person). That means if you’re not investing in online ordering for your restaurant, you could be missing out.



Many services only offer the basics when it comes to online ordering. You will want to make sure that your online ordering system has mobile and social ordering options. These options will make the process of ordering food extremely easy (and even fun) for your customers.

2. Easy Payment Options

Fewer and fewer people are starting to physically carry cash with them. Today, the majority of your customers will want to pay digitally. Some restaurants have even adopted digital currencies, such as Bitcoin, into their business model. You don’t have to go that far, but allowing your customers to pay with easy options such as Apple Pay (with their iPhone or Apple Watch) will make the payment process go a lot smoother for everyone.

3. Local Search Optimization

When a potential customer is hungry and looking for a new restaurant to dine at, the first thing they do is use a search engine to find a nearby restaurant. Does your business show up for relevant keywords such as “your city restaurant”? If not, you could be losing out on a lot of new customers.

Look into hiring a digital marketing company to help optimize your website and provide you with the right guidance to get your site found in search engines.

4. Integrating Social Media

Growing your restaurants social media audience is more important than you might think. Sites like Facebook give you the opportunity to reach hyper-local customers at specific moments. Imagine running an advertisement for a 15% off coupon on a Wednesday at lunchtime to everyone within a five mile radius of your business.

Not only can social media help attract more customers, it can even help your customers place orders. Certain online ordering services allow customers to order their food from an online menu within Facebook.

5. Mobile Sites

If you own a small or medium sized chain of restaurants, you will want to invest in a mobile site for your restaurant. This is a great way to increase the reach of your brand and make the ordering process even easier for customers on the go. The increased use of mobile devices continues to climb and you definitely don’t want to exclude those customers from accessing your restaurant.

Responsive web design is a great way to develop your website. Developing your site to be responsive will allow the width of the page to resize depending on the width of the browser so that the page is readable without have to scroll horizontally.


There are many ways in which restaurants are using technology to improve, this list is just the tip of the iceberg. Are you using technology to improve your restaurant and customer experience? If so, leave a comment below!


What Are The Benefits of Digital Marketing?

This is a special guest article by Kelly Martin over at Digitalux: Digital Marketing Company.

Most consumers in the western world are shopping online – they use their computers and smart phones to find and buy both goods and services. As a business owner, it is up to you to ensure that your business is not only online but also advertised properly so that it can be seen by users. If you are not sure that this is the right move for you consider the following benefits of digital marketing.

•    It is greatly convenient. Once you put up a business online and allow users to buy it is like having your business open 24 hour a day, 7 days a week – users can visit your online store any time and buy from you. Investing in high quality website design is one of the best things you can do for your business to begin to attract new customers.

•    You have a global reach with digital marketing. In the past, it used to be that you could only be seen by people who were geographically close to you. Doing business in closed communities meant that it took a long time to grow. Today, digital marketing means that you can reach people all over the world. So long as you have proper shipping channels you can send people goods wherever they are located.

•    Internet marketing has greatly reduced the cost of doing business. Marketing has become very cheap. Setting up a website is much cheaper than running print, TV and radio ads. Even when you take into account the fact that you have to do SEO to get visibility you are still spending a lot less.

•    You get to know your customers and this means that you can personalize offers for them. The internet, through short surveys, allows businesses to collect information such as age and gender. You also see the items that your customers buy most often. With this kind of information you can personalize offers so that they are more appealing.

•    You can benefit from other online businesses through link building. This is the process through which you connect your website to other popular and relevant websites so that you can become more visible to users. As you do this you are getting great exposure from those other businesses for free.

•    You have the opportunity to provide users with a lot more information than you could in the past. Before, businesses could only print information about themselves in newspapers and leaflets or brochures. This tended to be very limited and it limited customers’ ability to make buy decisions. Today, you can provide users with a lot more information about your business and your products because websites can have multiple messages. When users have more information it makes it easier for them to make buy decisions.

As you can see, there are plenty of benefits of digital marketing for your business. If you don’t already have a website and actively doing SEO it is high time you got started.

My First Job: How I Learned To Love Manual Labor

fence company

At thirteen years old, on the first day of summer break, my father woke me up and said we were going to work. In a dreamy state, I thought he was kidding. That was until he handed me a pair of beat up gloves and said that we were leaving in twenty minutes.

The sun was barely up and I was already in the car. There was something peaceful about watching the sun rise… Even at thirteen years old.

My father explained to me that we were going to be installing fences all day for Mr. Halls (a family friend of ours). Mr. Halls was the owner of Halls Fence Company, a well known fence company in the small New Jersey town that I grew up in. He was a nice man, always had a smile on his face and even today at 59, he works twelve hours a day. To me, this was crazy. How could someone build and install fences from sunrise to sun down. Not only was this a menial and repetitive task, it felt lower than me.

We got to the work site and my father handed me a special fence measuring tape. “Measure twice, install the fence one…” he would always say. I spent the first half of the day outlining every single inch of where the fence would go, each fence post was accounted for. Around mid-afternoon I began to tire out. What was the point? We were spending so much time building something that not one person would even notice or exclaim, “Wow, what an amazing fence!” It seemed pointless. My father and I finished our lunch and got back to work.

Now it was time to set the posts. Setting the posts are a very important part of installing any fence. Without properly setting them, you can ruin the fence (it could fall, be off balance, etc). Not only is it tedious work, it is the most physically demanding. The sun started to hit the horizon when I set my 80th post. My muscles were sore, sweat poured down my back, and I was starving. “We’ll finish tomorrow,” said my father.

I was upset. As we left in the car, I looked back and cursed the posts. All that work to put in a few wood beams into the ground… “Pointless,” I thought.

The next morning it was the same routine. Today we install the fence.

Hammering for hours on end, the vibrations begin to make your hand numb. We worked in silence.

When I hit the final nail on the fence, I wasn’t happy. I wasn’t overjoyed because it was finally over. I felt angry that I had spent the first two days of my summer break installing a fence.

I was walking to the car with my tools when my father pulled me aside and asked what was wrong. I told him, “I don’t understand why we had to do this.”

He looked at me and at the field where the fence was and said, “Here’s $200.”

Getting Rid of The Hiccups is a Pain…

how to get rid of the hiccups with lollipop

As I sit here writing this blog post I have to go back and change every fifth unintentionally misspelled word as my hiccups are throwing off my typing. Ever since my surgery last week I have had the absolute worst hiccups. My doctors seem to be brushing it aside as a common symptom but, to be honest, they are not only uncomfortable, they can hurt sometimes.

My doctors have me on Chlorpromazine but I definitely feel different. For one, I can guarantee I have lost weight. I am not sure if that is because of the surgery or because of all the different medications or, maybe, it is stress related. I have found out recently that Chlorpromazine can actually lower your testosterone. That is pretty scary. I brought this up in my last visit and my doctor, again, just brushed it off saying that lowered testosterone is only a mild side-effect and that once I am off the medication my hormones will balance out again. Due to this lowered testosterone, I read about some even stranger side-effects: shrinking testicals and even hair loss…

Since the side-effects seem to outweigh all of the good this medication is supposed to do, I decided to do a bit of research of home remedies of how to get rid of hiccups. I was a bit taken aback at how many I found. One list had hundreds and hundreds of remedies. After pouring through what seemed like thousands of crazy, weird, strange hiccup cures, I came across one that stood out… A lollipop.

The full name of the product is, “Hiccupops: Get Rid of Hiccups Fast” which is a pretty big claim. I looked at their site and was pretty impressed. It turns out that the girl who invented the product was going through exactly what I am currently. She was 13 years old and could not get rid of her chronic hiccups. After searching the internet and being at a total loss, she decided to create her own remedy – Hiccupops! I know it may sound crazy but from what I can tell she seems to have a great product. I purchased a few and cannot wait for them to arrive to finally get rid of these darn hiccups.

Check them out at hiccupops.com.

new business venture


As my business grows, so has my budget for selling my work. Previously, I had used websites like Etsy and Ebay to sell pieces that I had collected or made. Now that I want to turn this into a real business, I have discovered that it much more beneficial to create a small ecommerce store. This cuts out the middle man and allows for much better margins. Plus, it helps me keep in control of my brand and not have some giant site tell me what to do. That’s what I really dislike – with big sites there’s so many rules!

Recently, I met up with a company out of New Jersey called eleven3 to discuss the strategy behind creating and optimizing the site I want. Let’s just say that it’s not going to be cheap. However, it will be worth it. Their guys are very knowledgable and put my mind at ease when it came to the whole “SEO” and digital marketing aspect of the site. Those are things that generally go over my head. The meeting was actually very helpful for me because things were laid out in layman’s terms (AKA dumbed down) so I know what the heck is going on and what I would be paying for.

Since this would technically be a “local” business, they suggested starting with their local SEO package. It’s not cheap but they cleared up any worries I had beforehand.

Now it comes down to finalizing my ideas into an actionable plan with them and having the site developed. I’m excited. This is definitely going to be a big project but I am very optimistic about everything. In the next post I will reveal the name! If you’re interested in learning more or possibly selling on the site, contact me now for introductory rates. The best email to reach me at is info (at sign) jonyorkblog.com.

Until next time!

celebrating doesn’t mean driving drunk

As I celebrated the 4th of July this weekend, things took a turn for the worse. I decided, in my inebriated state, that it would be best to drive back to my hotel.

I was pulled over for swerving a bit too much and thankfully not hurting myself or someone else. Of course, I failed the DUI test and was brought to jail.

For those of you who don’t know, Chicago is not the place you want to be put in jail. Let me repeat that, Chicago is not the place you want to be put in jail on a major holiday. I was surrounded by homeless drunks trying to either attack me physically or emotionally. It was an experience, to say the least.

Thankfully, I am good friends with a fine criminal lawyer in Chicago – Stephen Feldman. He was able to talk me through my panic attack and tell me that the best thing to do was to sleep off the DUI and call him in the morning. I called him about 5 hours later and he was able to get me out of jail.


When you are charged with anything criminal related that is as bad as a DUI, the government takes it very seriously. Chicago is, after all, a big city with tons of crime. While my lawyer might not be the cheapest option, he is definitely is worth it if I want to have the best chance of beating the case.

Sorry for the somewhat off topic blog post but since word got out of this incident, many family members have been calling me worried. This seemed the best way to explain everything.

Lesson to learn: DON’T DRIVE DRUNK.

the art of the business of art

One year ago today, I began my foray into the world of art.

A good friend of mine, William Halls, had made great strides in opening and running his own business (a fence company from our hometown in NJ). One day over a beer, he said something that set me on the path to beginning my own business… “Jon, no one is going to tell you what to do because no one knows what we’re doing on this Earth. It’s up to you to find your own way, your own meaning of life.” Albeit this conversation was alcohol infused as we had just prior argued the meaning of the number 42 in Douglas Adams famous books.

His words stuck with me, though. During my childhood I had always wanted to be a painter. Of course, growing up in New Jersey wasn’t exactly a painters paradise. After college I moved to Brooklyn and began my soul search. It ended abruptly when I ran out of money. This led to a spiritual decline whereby I had to take a job as an insurance salesman. I thought my life was over the moment I stepped into the interview. However, a funny thing happened… I loved the job. I wasn’t just good at it, I was great. A mix of my people skills, ability to communicate succinctly, and passion to learn made me an amazing salesman.

Fast forward five years later and I became one of the top earners at the company. A week ago I was given the chance to move to California to oversee a new branch opening. Yet, my friends words were still ringing in my ear…

Two hours ago I quit my job and officially began my own art curating business. This blog will be the diary in which I chronicle my journey.