Restaurants don’t just serve food, they provide customers with an experience. In order to have an edge over the competition, many restaurants are looking to technology to give them a boost.
Below are five ways in which technology can help grow your restaurant…
1. Online Ordering
According to the infographic below by NetWaiter: Online Ordering for Restaurants, 95% of customers who order online will return to order again (either online or in-person). That means if you’re not investing in online ordering for your restaurant, you could be missing out.
Many services only offer the basics when it comes to online ordering. You will want to make sure that your online ordering system has mobile and social ordering options. These options will make the process of ordering food extremely easy (and even fun) for your customers.
2. Easy Payment Options
Fewer and fewer people are starting to physically carry cash with them. Today, the majority of your customers will want to pay digitally. Some restaurants have even adopted digital currencies, such as Bitcoin, into their business model. You don’t have to go that far, but allowing your customers to pay with easy options such as Apple Pay (with their iPhone or Apple Watch) will make the payment process go a lot smoother for everyone.
3. Local Search Optimization
When a potential customer is hungry and looking for a new restaurant to dine at, the first thing they do is use a search engine to find a nearby restaurant. Does your business show up for relevant keywords such as “your city restaurant”? If not, you could be losing out on a lot of new customers.
Look into hiring a digital marketing company to help optimize your website and provide you with the right guidance to get your site found in search engines.
4. Integrating Social Media
Growing your restaurants social media audience is more important than you might think. Sites like Facebook give you the opportunity to reach hyper-local customers at specific moments. Imagine running an advertisement for a 15% off coupon on a Wednesday at lunchtime to everyone within a five mile radius of your business.
Not only can social media help attract more customers, it can even help your customers place orders. Certain online ordering services allow customers to order their food from an online menu within Facebook.
5. Mobile Sites
If you own a small or medium sized chain of restaurants, you will want to invest in a mobile site for your restaurant. This is a great way to increase the reach of your brand and make the ordering process even easier for customers on the go. The increased use of mobile devices continues to climb and you definitely don’t want to exclude those customers from accessing your restaurant.
Responsive web design is a great way to develop your website. Developing your site to be responsive will allow the width of the page to resize depending on the width of the browser so that the page is readable without have to scroll horizontally.
There are many ways in which restaurants are using technology to improve, this list is just the tip of the iceberg. Are you using technology to improve your restaurant and customer experience? If so, leave a comment below!