As my business grows, so has my budget for selling my work. Previously, I had used websites like Etsy and Ebay to sell pieces that I had collected or made. Now that I want to turn this into a real business, I have discovered that it much more beneficial to create a small ecommerce store. This cuts out the middle man and allows for much better margins. Plus, it helps me keep in control of my brand and not have some giant site tell me what to do. That’s what I really dislike – with big sites there’s so many rules!
Recently, I met up with a company out of New Jersey called eleven3 to discuss the strategy behind creating and optimizing the site I want. Let’s just say that it’s not going to be cheap. However, it will be worth it. Their guys are very knowledgable and put my mind at ease when it came to the whole “SEO” and digital marketing aspect of the site. Those are things that generally go over my head. The meeting was actually very helpful for me because things were laid out in layman’s terms (AKA dumbed down) so I know what the heck is going on and what I would be paying for.
Since this would technically be a “local” business, they suggested starting with their local SEO package. It’s not cheap but they cleared up any worries I had beforehand.
Now it comes down to finalizing my ideas into an actionable plan with them and having the site developed. I’m excited. This is definitely going to be a big project but I am very optimistic about everything. In the next post I will reveal the name! If you’re interested in learning more or possibly selling on the site, contact me now for introductory rates. The best email to reach me at is info (at sign) jonyorkblog.com.
Until next time!
As I celebrated the 4th of July this weekend, things took a turn for the worse. I decided, in my inebriated state, that it would be best to drive back to my hotel.
I was pulled over for swerving a bit too much and thankfully not hurting myself or someone else. Of course, I failed the DUI test and was brought to jail.
For those of you who don’t know, Chicago is not the place you want to be put in jail. Let me repeat that, Chicago is not the place you want to be put in jail on a major holiday. I was surrounded by homeless drunks trying to either attack me physically or emotionally. It was an experience, to say the least.
Thankfully, I am good friends with a fine criminal lawyer in Chicago - Stephen Feldman. He was able to talk me through my panic attack and tell me that the best thing to do was to sleep off the DUI and call him in the morning. I called him about 5 hours later and he was able to get me out of jail.
When you are charged with anything criminal related that is as bad as a DUI, the government takes it very seriously. Chicago is, after all, a big city with tons of crime. While my lawyer might not be the cheapest option, he is definitely is worth it if I want to have the best chance of beating the case.
Sorry for the somewhat off topic blog post but since word got out of this incident, many family members have been calling me worried. This seemed the best way to explain everything.
Lesson to learn: DON’T DRIVE DRUNK.
One year ago today, I began my foray into the world of art.
A good friend of mine, William Halls, had made great strides in opening and running his own business (a fence company from our hometown in NJ). One day over a beer, he said something that set me on the path to beginning my own business… “Jon, no one is going to tell you what to do because no one knows what we’re doing on this Earth. It’s up to you to find your own way, your own meaning of life.” Albeit this conversation was alcohol infused as we had just prior argued the meaning of the number 42 in Douglas Adams famous books.
His words stuck with me, though. During my childhood I had always wanted to be a painter. Of course, growing up in New Jersey wasn’t exactly a painters paradise. After college I moved to Brooklyn and began my soul search. It ended abruptly when I ran out of money. This led to a spiritual decline whereby I had to take a job as an insurance salesman. I thought my life was over the moment I stepped into the interview. However, a funny thing happened… I loved the job. I wasn’t just good at it, I was great. A mix of my people skills, ability to communicate succinctly, and passion to learn made me an amazing salesman.
Fast forward five years later and I became one of the top earners at the company. A week ago I was given the chance to move to California to oversee a new branch opening. Yet, my friends words were still ringing in my ear…
Two hours ago I quit my job and officially began my own art curating business. This blog will be the diary in which I chronicle my journey.